The station has adopted a clear slogan “Covering Africa ;Pamoja na Wewe” signifying in a nutshell that the station is for the society. It is characterized by a first-hand privilege of giving community opportunity to express and exercise their potentials live on air.
Sunrise Radio is a truly independent media organization. Our values are the foundation of how we work.
- Integrity: We act with trustworthiness, honesty and fairness. We deliver on our commitments and are accountable. We make honesty and transparency the foundation for all actions; we do the right thing, always.
- Team work: We work together willingly and diligently to make Sunrise a better. We cooperate and share in Sunrise Radio challenges and success. We support the growth and development of all members.
- Innovation: We foster creativity and distinctiveness. We encourage new thinking and strive to achieve quality in all that we do. We find new ways to make things better. We optimize results by working smarter
- Respect: We treat our audiences and each other with consideration and dignity. We embrace diversity. We respect others, express sincere appreciations and positively influence those around us.
Professionalism: We are qualified, skilled and committed in delivering service. We take pride in producing high quality work and delivering exceptional service to internal and external customers. We exhibit pride in professional appearance, language and behavior.